Marketing experts have urged brands to build trust and deliver holistic value beyond price in today’s changing marketing landscape, saturated with choices and increasingly discerning consumers.
They made this assertion at the third edition of the MediaConsortium Conference at the Lagos Chamber of Commerce & Industry.
A Co-Convener of the MediaConsortium Conference, Mr. Adetunji Faleye, observed that relevance, purpose, and sustainability are the benchmarks of success in the modern marketplace.
A Resource Person at the Conference, Mr. Femi Opadere, challenged brands to shift their focus from cost to benefit.
He emphasized that today’s consumers are digitally active, have numerous options, and make decisions based on more than just price.
