Apple on Friday raised the amount of money people can get off their next iPhone in China by trading in their old device, rolling out further incentives to spur demand in a crucial market.
The iPhone 15 Pro Max now has a trade-in value of up to 5,700 Chinese yuan, an increase from 5,625 yuan previously.
For reference, a brand new iPhone 15 Pro Max starts at 7,999 yuan in China. The iPhone 15 Pro model can now be traded in for up to 4,750 yuan, up from 4,725 prior.
While the latest hikes are not huge, they signal Apple’s ongoing desire to galvanize sales in the world’s second largest economy, where it has faced falling market share and declining sales amid tougher competition from local rivals.
